Want to fly like Mo Farah?
Published on 08/08/2016 00:00
In short there is no secret in having good physical qualities, a good training plan, alot of discipline to suffer and reach victory. But if you are someone who runs for fun, Nike has decided to move all research in colors and technology that their athletes wear in Rio right to your shoe. I don’t know if they will make you win races, but you are going to run as if you were there.
I don’t know if they will make you run fast, but you’re going to feel like an authentic elite sportsman when you put them on your feet. I have mentioned research in colour, because you’d be surprised by the amounts of resources that the brand has designed for some shades of colors that stand out on the blue running track Rio'16. After many tests, simulating the broadcasting of the event by television media, the result has been a gradient of Fluorescent Yellow to Magenta that takes us to the wildest areas of the Amazon.
This shoe will be worn by the great Mo Farah in Rio and the others that run for the brand. The fortunate models were the: NikePeasus33 OC (Olympic Colours), Nike Flyknit Streak OC, LunarGlide 8 OC, Nike Zoom All Out Flyknit OC and the Nike Streak LT 3 OC.
But the television actor was not the only one who inspired his team of designers, as I mentioned above, when watching them have a strange feeling of moving into a quiet environment, with lots of colors, contrasts, sounds and sensations. It may be that I have spent quite a bit and have this feeling because I've been delving into the design process and has abducted me. But if you are interested, I will make a short summary that will help me to present the second part of this game of colors.
The team not only experimented with the image on television, but moved the venue to soak up all those shades that I have mentioned above, from the highest trees, the color of butterflies, through the noise of the river and the flutter of tiny insects; and the truth is that the result is spectacular and will be able to check with the RN Nike Free Nike Flyknit OC and Lunarepic Low Flyknit OC.
In my modest opinion I would say getting to convey that chaotic harmony that prevails in the Amazon jungle, to the point that each shoe is unique.
Honestly, everything a research and design.
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Me encanta descubrir lugares y perderme en la naturaleza, ya sea corriendo, en bicicleta, nadando o esquiando. Soy una persona tranquila pero inquieta que disfruta del deporte y una buena siesta.
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